Customer Mindset & Short Stories
Narratives & copy for Anthropologie Living Concepts
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Fall 2021
In this season of slowing, her home becomes an altar to her well-being. She seeks solace in simplicity and opts for versatile pieces that will transition into future seasons.
Each room is designed to harbor family, friendship and deep connection. The living room is unplugged, layered with cozy textures and cushions designed for lounging. Her shelves are adorned with modern, artful, pieces that reflect her natural, yet refined style.
She entertains with ease preparing gourmet dishes and baking breads from scratch. She prefers hosting casual gatherings creating a warm, laid back atmosphere.
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Fall 2021
Her home is an expression of her truest self, layered with collected pieces that give her stories to tell. Each room is infused with rich patterns and texture for ultimate coziness.
She borrows inspiration from nature, adorning her home with patina, natural leathers, carved wood, and cozy sherpas.
A perfect balance of rustic and cozy with touches of luxe. A beautiful, inviting space to entertain, relax and enjoy the great indoors.
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Fall 2021
Her home is an artful ode to optimism.
She is refreshing her space with bright colors, playful graphic patterning and iconography that make her smile. Her style has a casual, Scandinavian influence. She loves a modern twist or a pop color on a traditional shape.
She creates “instagrammable” moments that capture her quirky essence, and is unafraid to share these simple pleasures freely with others.
Each piece she collects brings her joy and speaks to her hopeful approach to life.
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Fall 2022
Hosting is her second nature. She welcomes all through the warm environment she creates centered around a nourishing feast.
She embraces nature by layering her table with vegetable dyed hues, foraged accents, & organic textures.
Crafted patterning and decorative details adorn her space. She chooses mindfully made, upcycled pieces to dress her space as caring for the Earth is at the forefront of her mind.
Her home is place of well-set intentions in the season of gratitude.
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Fall 2022
She entertains with no restraints. Her space is centered around a long dining table frequently filled with friends, family and strangers alike as she connects with her community over a festive meal.
The table is dressed in a warm radiant palette, fantastical serveware and special finishing touches that nod to the season.
Botanical silhouettes and abstract glazes layer to create an artfully bohemian space. She is unafraid to make statements with large vessels and high texture- pieces that tell stories of her wanderlust.
Her feminine, modern luxe sensibility creates a space unique to her. A home that always makes her heart sing.
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Fall 2023
She curates a transportive environment by reinterpreting the romance of old through her modern lens.
Her space is one of juxtaposition- a true balance of delicate and bold. Antique craft and cool elegance are celebrated in the details.
She entertains with extravagance. Her glam dinner party curated in her effortlessly luxe style. Each room a romantic haven rich in color and texture providing a high-sensory escape- a reroute from the ordinary.
She is a new romantic leading her own kind of renaissance, embracing the kind of captivating beauty drawn from another age.
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Fall 2023
Her space becomes a “second nature”, filled with elements borrowed from the outdoors and drawn from the influence of Nordic landscapes.
Her home tells a story through attention to detail. She is drawn to natural materials and the work of modern craftsmen.
The kitchen is the heart of the home and her family friendly space is perfect for hosting a Thanksgiving gathering. After feasting, the great room is styled as to welcome guests into its cozy comfort.
Her sense of ease and her gentle and friendly nature are reflected in the ambiance of her space.
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Fall 2023
She creates a home where classic prep meets the modern artistry of a bustling city.
Her style is an eclectic harmony of fashion color mixing and British influenced pattern play- an ode to arts and crafts.
She isn’t short on beautiful everyday objects. From coffee making to cocktails, she is ready to host at any hour of the day. Her small space is a hub for stylish entertaining.
She is experimental in the way she expresses herself- her curations are a reflection of her personality.
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Holiday 2022
The solstice moon illuminates the jeweled ornaments strung on the tree. The magic of the holidays is embraced in a poetic collection of treasures from the world. The sun sets early and the depth of winter is welcomed by friends gathered near.
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Holiday 2022
The lights on the tree glow bright while frost gathers on the windows next to the crackling fire in her high-country cabin. Winter’s gifts offer a humble stillness for warm thoughts to live and grow between the four walls of this quiet haven.
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Holiday 2022
The city lights glow off of champagne glasses clinking while laughter echos through the halls dressed in festive color. Snow falls like confetti from the winter sky- the season’s call to a whimsical celebration of togetherness.
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Spring 2023
Large, sculptural pieces are becoming future heirlooms for families.
Sculpture serves as decorative art pieces in the home. Choose colors & surfaces with long term appeal that will improve with age like a softened patina. Experiment with new materials chosen for the pattern they carry. Use line & form to punctuate patterns in fashion colors for added personality & joy.
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Spring 2023
A new wave of design-savvy influencers are embracing nostalgia in an aspirational way. A return to traditional styling with an Anthropologie twist. Luxe, art deco shapes are complimented with heritage craft & modern artisan trends. These interiors have authenticity & timelessness at their heart.
Her home is a story & she is emotionally connected to her interior. Anthropologie heritage shapes get a refresh in neo-preppy prints alongside a small range of new designs to punctuate her space.
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Spring 2023
Unique artisan pieces bring high-design sensibility to new rural escapes. Nomadic sensibility comes through in design details & utilitarian fabrications.
Wood and ceramic create a deep sense of craft and warmth into the home. Patterns are created through natural materiality, celebrating every grain and imperfection -- each piece is chosen to showcase the hand-of-the-artist. Naive global patterning & texture layers effortlessly into the home. Every room designed to evoke a sense of grounding - prioritizing ultimate comfort for her casual lifestyle.
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Summer 2023
She finds herself on the coast of Italy- embracing an al fresco way of life. She is free spirited, appreciates humor & revels in the enjoyment of throwing a party.
Her mindset is one of abundance- the more the merrier! There is hardly an empty space on her table strewn with a mix of patterns, filled with aperol spritz glasses & place setting for all. She embraces the joy of locality with an overflow of pasta, seafood & wine for everyone.
She leans into spontaneity ready to say yes to a midsummer picnic prepared with the perfect basket, an afternoon at the poolside beach-mats in hand, relaxing on the shoreline with her on-the-go lounger or hosting a garden party in her courtyard with a new set of melamine dishes.
She lives colorfully in
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Summer 2023
Her style is an ode to the pleasure of perfect healthy living & being outdoors. She embraces free-spirited modern coastal living. Bohemian prints, artisanal techniques & modern forms layer to create a casual space for her only-at-Anthro summer.
She welcomes the rhythms of Mother Nature & the simple joys of the season- an early sunrise surf or a late night bbq with friends long after the sun sinks behind the horizon. She has all she needs for the day- oversized pillows for lounging, beach blankets, tiki torches, glasses that pair with anyone’s drink of choice, and a table with the invitation to indulge in summer’s delight alongside her.
A dreamy, perfect summer getaway.
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Summer 2023
You close your eyes and breathe in a deep breath of the mist of the Mediterranean Sea. Morning sun-rays warm the skin of your freckled face.
The doors that lead out to your balcony are cracked open- the linen curtains sway and the sound of espresso cups hitting porcelain plates and the soft hum of Italian chatter dances through the open window.
Gusts of the warm breeze carries the scent of costal citrus gardens. Bougainvilleas sway under the afternoon sun, figs are plucked from the vine, it’s sweet nectar leaves its sticky remnants behind.
Down the road, olives are harvested and fish are caught for this afternoons lunch. Sun-faded linens dance on the laundry line. Simplicity of living.
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In the heart of Paris, above cobbled streets and the hum of the metro lies a place she calls home. Out her window, chestnut trees stand tall, their leaves reflecting the warmth of the setting sun bursting with brilliant hues of crimson and gold. The cool air sets in granting her permission to settle, and pause to welcome a new season. On her stovetop a kettle whistles while glowing lanterns nearby infuse the space with scents of seasonal spices. Fresh flowers from the market sit atop her mantle next to collected mementos from her prior travels. Hearty knit blankets have found their home draped atop the couch as stacks of folded linens are prepared to be tucked away. Her mind is at ease, visions of months to come flow through her thoughts. A full table and the anticipation of celebration are near. And in this moment she holds a secret to the art of living. Slowly, quietly, kindly, making time for the soft warmness of her heart to overflow into her space.
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Light from the crackling fire dances around the room as if to the sound of the vinyl record turning in the next room. The aroma of fresh herbs fill the space, lined up to dry on her countertops. The olive groves in the backyard a reminder that there is much to be learned from the harvest. After a season of tending is one of gathering and collecting. An invitation to un-hurry. To dance across sun-warmed floors, to rest between fresh linens and wools as autumn sojourns. A time for her home to transform into a destination where new and old to rub shoulders. She clears space in preparation of her company. She can almost hear it- the murmur of intimate conversations between friends and family gathered near. And in the meantime, her heartbeat becomes the cadence of new rhythms set in place.
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She drops her packed bags to unlock the front door and tosses her passport on the entryway table.
She breathes in the familiar smell of home as she returns accompanied by autumn’s crisp air and early sunsets.
In the outskirts of the city, she creates the perfect space to explore her curiosities away from the noise.
For her, home is a place that exists to celebrate togetherness with those she is most inspired by.
She drapes her favorite embroidered blanket on the corner of her sculptural sofa and adorns her shelves in collected treasures as souvenirs of her wanderlust.
The walls themselves seem to exude a sense of comfort- covered in feminine bohemian prints and gradients of healing tones.
Sophisticated material mixing nods to her modern sensibility and is balanced by primitive accents, beautiful hand-carved tables, and tinted stones.
she turns inward and transitions her seasonal rituals to point toward gratefulness, looking to nature to inform her rhythms.
her home itself is a poem, an ode to the world as her community, there is a place for everyone at her table
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The buzz of the city invigorates her optimistic spirit.
Bundled-up pedestrians bring a smile to her face as autumn’s arrival is welcomed in with candles on windowsills and warm embraces behind doors waiting to be opened.
She lives colorfully, in exuberant expectancy that she too will soon be surrounded by her loved ones.
Her home is a museum of personality-
An array of colorful dishes sit cheerfully behind glass cabinet doors. Cozy, cocooning chairs and quirky silhouettes punctuate her space.
Every favorite painting is mounted on her soft pastel walls- there is no sense in paring back joy during the season of many festivities.
Here is a place to dream again, to delight in high-femininity, to break down the barriers that stand between seasons by opting for bold colors to accent her home.
She curates artfully from the heart and not by trend. She is playful and novel, her senses enthralled by surprise- geometric jacquards and textural plaids overlap and unexpected touches of vintage merge with modern details.
Her home is composed and casual- best dressed for any occasion, as is she.
For her, this season is fueled by the sound of clinking glasses and laughter echoing off her walls.
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For Anthropologie’s Monogrammed Mugs
Bike
B is for the bike whose bells sing loudly to the rattle of it’s hand-me-down spokes bouncing over uneven cobblestone streets. Swerving swiftly through the Saturday market crowds, carrying a basket full of daisies & baguettes to deliver with love.
Cat
C is for the cat who pounces on dust bunnies & chases shadows. Whose twelve whiskers and pink nose twitch happily as he lazily curls up on a sun-warm windowsill for an afternoon nap.
Dog
D is for the dog that chases butterflies with a dancing tail. One who runs through puddles and rolls playfully through the grass, handing out love freely to each passer-by.
Horse
H is for the horse that grazes the swaying wild grass under the morning sun and warm golden sky. Who gallops freely & makes friends with creatures of the meadow she roams.
Strawberry
S is for the strawberry that holds the dew of the morning and the secrets of all garden critters. Who swells with a juicy sweet flavor under the sun, waiting to decorate smiles with a familiar red stain.
Shoes
S is for shoes whose laces are knotted and soles worn out with stories of great adventure. A perfect fitting hug to the feet that roam meadows, climb mountains & collect the dust of far-away lands.